The Secret Behind Why I Changed My Instagram Name

As of two days ago, I changed my Instagram name to projectsweetcaroline. I previously posted under the alias sweetcarolinee_ for the past seven years but it was time for a change.

I wanted a unique name that was representative of my brand and life that wouldn’t easily be forgotten by repetitive letters or underscores. I wanted to still carry over pieces of my past, but adapt to where I am in my life right now, which is: in progress.

A few months ago, I decided to start up this blog and write about a few of my specific interests: beauty and low cost fashion. But what I’ve realized by gazing over my Instagram feed and my collection of blog posts is that [deep thought] my life is an ongoing project. Every time I upload a new post or a new photo, it adds or in some way evolves my brand.

Project Sweet Caroline is a project because I know that personally, writing and photography help me grow as a person. They help me find myself, and therefore help me further develop this project of mine. Maybe one day, I’ll have time to make this project something bigger; a way to help others or pathway to support a cause. But for now, while I work a full time job and fulfill this hobby on the side, this project for me means happiness and growth, and hopefully some fashion and beauty tips that you find helpful in the process.

XO,

Sweetcaroline

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